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The 'World Happiness Report' Doesn’t Even Know How to Measure True Happiness

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From the Beatles to Whitney Houston, it is a well-known Truth that money cannot buy True Love or True Happiness in Life.


So if money can’t buy you True Happiness, then why is a country’s GDP one of the six metrics used to rank the “World’s Happiest Countries” in the annual World Happiness Report that is frankensteined together by Gallup, the University of Oxford, and the United Nations?


Year… after year… after year, the World Happiness Report touts Finland and other Nordic countries as the world’s happiest countries.


Yet, when you visit those countries in person, you don’t feel even a baseline level of happiness from most of the locals at all.


Not in comparison to other more vibrant, friendly and visibly happy people and cultures around the globe.




Money doesn’t make you happy. It never did. History will tell you that.
~ Whitney Houston


In the Robbed in Finland episode of my Fascinating with Sasha Tobago podcast, I share what I felt and experienced when I visited Finland in-person recently.


Spoiler alert: I got robbed upon arrival, at the Helsinki airport, in broad daylight… and quickly discovered just how corrupt the police and the government is, nationwide, in the world’s so-called “Happiest Country.”


I also discuss why the World Happiness Report is complete and utter BS, because the so-called researches who put it together, year… after year… after year, they have no clue what the measure of True Happiness actually is.


Instead, they use BS metrics that were created and are endorsed by capitalistic narcissists, sociopaths and psychopaths. Here’s a revised excerpt:


So, what are some of the criteria they use to determine and rank the so-called happiest countries in the world?


It’s things like: What’s the quality of the healthcare system? What’s the quality of the social welfare system? How benevolent and charitable are the citizens (i.e., volunteering, donating, etc.)?





Yet, most of those parameters, when you think about it deeply, they trace back to capitalism. They trace back to a system that labels you as a worker and an employee.


Because they are based on elements that are man-made. Or they are based on circumstances that are man-made within a capitalistic system that is basically a modern version of feudalism.


Wherein, you have a few people who own everything — who own the companies, own the land, own the banks, own the media. And if you don’t work within their system, you are persona non grata; or, you’re a charity case.


You’re not just a human being who can fend for themselves on the land that Nature provides to you.


No. You have to work for someone. And if you don’t work for someone, then:


You better have a disability, or be elderly, or have some kind of excuse for why we’re giving you social welfare benefits; or we’re giving you health care.


You should thank us for giving that to you, even though we’re the feudal lords who own everything, thus creating a system of scarcity and limitations, whereas you’re not able to freely live the life that you want to live.


Not really.


As we discussed in the last episode, True Happiness cannot be found in anything that is man-made. Not money. Not your stock portfolio. Not your real estate portfolio. Not material possessions. Not welfare or charity. Not capitalism. None of those things.


Because all of those man-made things are created and controlled by capitalistic narcissists, sociopaths, and psychopaths (i.e., the Dark Triad) in order to exploit you and your labor, so they can prop up their wealth and their deep-seated insecurity complex.


Year… after year… after year, the World Happiness Report uses a country’s GDP and other man-made metrics that were created by these capitalistic narcissists, sociopaths and psychopaths to erroneously rank the world’s happiest countries.


Yet, as we discussed in the last episode, narcissists have no freaking clue what True Happiness actually is.


They have no idea.


They lack the empathy; and the depth of Self Love; and they are so deeply insecure that they can’t know what it is. They can’t even access it or realize it in their life.


Not genuinely, not lasting and sustainably.


Narcissists are deeply insecure people. Only an insecure person needs to feel superior to anyone else.


A secure person views, appreciates and honors the humanity in every single human being on Earth.


A secure person doesn’t need hierarchy.


A secure person doesn’t need an annual report to tell them whether their country is happier than 190 other countries.


I mean, that’s just ridiculous!


Truth be told, capitalistic narcissists are not qualified to tell you what True Happiness is. And they are not qualified to do a report every single year trying to tell you what True Happiness is.


They have no clue what it is.


Yet, year… after year… after year, they are using your money, your taxpayer dollars, to perpetuate a lie around the world that some of the coldest, unfriendliest and most highly individualistic (i.e., self-centered and narcissistic) societies in the world are the happiest.


It is utter, complete nonsense.


And it is another example of the type of lies that are fed to you over… and over… and over again to make you value and chase after the wrong things in this world.


The more you make the mistake of valuing the things that narcissists value…


The more you make the mistake of following in the footsteps of people who lack Self Love; lack empathy; lack compassion for other people; lack a sense of community; do not truly care about other people unless it benefits them; or unless they can put you in a “social welfare” cage and pretend they’re being benevolent all while exploiting you, and your labor, and your money as a taxpayer and a consumer...


The more you follow in their footsteps…


The further and further away you get from actually living your best, happiest, most fulfilling life.


Because they’re not even doing it themselves.


They can’t actually tell you how to do it.


And following them is a total, complete waste of your time.





The Silent Witness

Oh, the People You’ll Meet in Korea…

Dangerously in Love in Vietnam

Kidnapped Children at Helsinki Airport — The Human Trafficking Network China and Finland are Desperate to Hide

Stranger Danger in One of the World’s Worst Hostels

An Open Letter to the People of Finland: Your Interior Minister Just Tried to End an American Journalist's Life on May 8 in Thailand 

Watch

Why is this Chinese operative following an American journalist in South Korea?
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American Journalist Under Surveillance 5 Months Before They Tried to End Her Life
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Finland SUPO agent spying on an American journalist with a drone on May 2, 2026
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Three weeks after this email, Finland’s government tried to end the life of an American journalist
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From Robbery to Attempted Murder? An American Journalist in Finland
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Whose government spies are sitting in this car near an American journalist's hotel in Thailand?
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E for Eggnog: The United States of Yum! — Podcast Clip
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D for Donut: The United States of Yum! — Podcast Clip
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