Every year, the World Happiness Report (WHR) touts four Nordic countries as the world's happiest. Yet when you visit in person, you don't feel a supreme level of happiness from the locals at all. 

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So why the disconnect?

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The Ugly Truth is, the WHR is infested with white lies; shady research methods; and a capitalistic, narcissistic worldview that does not know what True Happiness is or feels like.

 

Nor how to measure it correctly.